Luxe Pack Monaco 2024: The “Packaging Capital” from September 30th through October 2nd

Luxe Pack Monaco 2024, the must-attend annual event of the luxury packaging industry, will take place from September 30th to October 2nd. Visitors will be introduced to the most innovative solutions for the packaging of the future. These include technologies co-developed by Scentys with other renowned brands.

What is Luxe Pack Monaco?

When the luxury industry was experiencing rapid growth in the 1980s, brands began to feel the need to set themselves apart not just through their products but also through their packaging, thus offering customers a complete experience. It was the quest for ever more creative and innovative packaging solutions that led to the organization of the first edition of Luxe Pack Monaco in 1987.

Much has changed since then. Today, Luxe Pack is a not-to-be-missed event for the luxury industry. And it now reaches an international audience, including through annual Luxe Pack trade shows in Paris, New York, Shanghai and Los Angeles. The Monaco show nonetheless still attracts the largest audience.

The 35th edition of Luxe Pack Monaco 2024 will not disappoint, with record attendance expected at the Grimaldi Forum. More than ever, this trade show is a can’t-miss event for premium packaging professionals.

This year, more than 450 exhibitors will present their innovations and design solutions for packaging to an anticipated 10,000 visitors.

At the request of participating brands, a new space was added to the trade show in 2023: Luxe Pack Home, an area devoted to room fragrances. Again this year, sector companies will share with visitors their latest concepts in terms of room fragrances and olfactory marketing.

The main events scheduled during Luxe Pack Monaco 2024

Visitors are invited to discover the latest innovations in the field of luxury industry packaging. Those interested in professional fragrance diffusers and packaging innovations may want to also participate in the workshops and conferences to be held over the three days.

  • “The Art of Sensory Packaging: Elevating Home Fragrance Through Design and Innovation” –Roundtable to be held on September 30th, from 11:15 am to 12 noon
  • “Navigating the Niche: Strategic Pathways for Perfume Brands in China. Insights, Design, Trends and Data” – Roundtable to be held on October 2nd, 10:30 am to 11:15 am
  • “Virgin, Non-Alcoholic Perfume: Trend or Opportunity” – Workshop to be held on September 30th, 11:00 to 11:30 am
  • “Textures, Materials and Sensoriality” – Workshop to be held on October 1st, 3:30 to 4:00 pm.

Pierre Loustric will represent Scentys at Luxe Pack Monaco 2024 as one of four panelists for the “The Art of Sensory Packaging: Elevating Home Fragrance Through Design and Innovation” workshop in Atrium Hall, on September 30th, from 11:15 am to 12:00 noon.

Scentys is sponsoring Luxe Pack and the Formes de Luxe Awards

Scentys will be diffusing scents into the Camille Blanc Auditorium throughout the event and during the 26th Formes de Luxe awards ceremony, which will be held on September 30th in the Prince Pierre room. Attendees will learn more about liquid technology and room fragrances.
Like in 2023, Scentys will have a physical presence at the trade show. Come find us at stand DG22, inside the Diaghilev Hall in the Grimaldi Forum.
We will be happy to show you the diffusers Scentys has created through co-developments with big names in the fragrance industry like Diptyque, Serge Lutens, Byredo and Jo Malone. Our innovative solutions combine the expertise of two companies to deliver fragrance diffusion solutions for the home or car.
Our team is also ready to tell you all about our professional fragrance diffusers, the influence of olfactory marketing on luxury packaging, and ways to imagine the most innovative scented solutions of the future.

Why visit the Scentys stand?

We at Scentys have always believed that olfactory experiences should have their own place in the luxury packaging industry. To this end, we have created a range of fragrance diffusers that can deliver an olfactory experience as part of product presentations. Our patented dry diffusion technology allows scents to be dispersed with no heat source and without seeping into fabrics or furniture, all while respecting the environment. Among the solutions that will be presented during the three-day trade show, visitors will be able to test our Fine Touch and Pocket diffuser, two systems often used for experiential product presentations.
At our stand, you will be able to experience a fragrant artwork created in collaboration with Studio Marianne Guely. It will stimulate your senses and change how you see luxury packaging and the sensory experience.
Anyone interested in innovative luxury packaging solutions and the advantages of olfactory marketing will find an ideal partner at the Scentys stand. We strive constantly to offer diffusion solutions that optimize quality, innovation and the client experience. And we are always searching for new ways to innovate so that olfactory marketing can deliver even more benefits.

Practical information about Luxe Pack Monaco

While at Luxe Pack Monaco 2024, please visit Scentys at stand DG22 in the Diaghilev Hall, inside the Grimaldi Forum. The entrance is located at 10 avenue Princesse Grace. Note that throughout the event, you can simply present your Luxe Pack badge to ride any public bus in Monaco for free.