Perfumes and high-end hotels: Offering unforgettable sensory experiences

Attention to detail is the key to creating unique and memorable experiences in luxury hotels. Often underestimated, an olfactory signature can play a central role, becoming a bona fide sensory marketing tool that will make a lasting impression on guests. Read about all the benefits of fragrance diffusion for luxury hotels.

Numerous studies have shown the influence fragrances can have on guest perception and satisfaction. A carefully chosen olfactory signature can ensure that those who enter a scented space will experience positive emotions.

A hotel with an exclusive olfactory signature offers a unique atmosphere, allowing it to set itself apart from the competition and thus build loyalty.

Olfaction is intricately linked to emotions and memory (through the limbic system). Scents can stir memories in people, directly impacting their perception of a place. Guests who leave a hotel with positive impressions are likelier to return and to recommend it to others. In sum, premium and luxury hotels that wants to differentiate themselves should consider making olfaction a core part of their strategies.

More and more luxury hotels are using sophisticated fragrance diffusion systems. By creating atmospheres that guests remember, these systems boost the brand image of the hotels, stimulating clients’ emotions and memories at the same time.
Many people find their stays in luxury hotels more immersive and memorable when fragrance diffusers are used. It only takes a few notes to create a cozy and welcoming atmosphere and give the venue a unique character. Fragrances made with gourmand, green or marine notes can treat guests to a brief “get-away” without leaving the hotel. Wellness areas can have scented atmospheres specifically crafted to facilitate relaxation, concentration and calm.
When high-end hotels make olfaction part of their brand strategy, they use professional diffusers that run on innovative technologies to ensure that fragrances are diffused evenly and with the right intensity. These programmable systems release the olfactory signature continually, with no manual intervention required, and discreetly. The diffusers may even be installed in ventilation and air conditioning systems, or built into furniture, making them totally invisible to guests.

Room fragrances can be powerful tools for hotels seeking to increase loyalty. A unique olfactory ambiance will stimulate guests’ senses throughout their stay, thus creating lasting memories. Fragrant notes act as an invisible identity, rounding out the client experience. Guests will remember that experience and associate it in their minds with a specific scent and pleasant stay, making them likelier to return.
The professional fragrance diffusers from Scentys that are used in high-end hotels maintain the same olfactory atmosphere continually, for as long as desired. The scent thus becomes part of the hotel’s sensory branding, central to its storytelling, increasing guests’ attachment to the brand and their sense of belonging.

Scentys will work with you to develop a unique olfactory signature, one that will create the right atmosphere to maximize guest wellbeing and satisfaction. Our professional fragrance diffusers run on a patented micro-nebulization technology that ensures optimal coverage of the spaces in the hotel for unequalled olfactory experiences.
Our team is standing by to discuss all your olfactory marketing ideas.